Twice (Band)
Twice (Korean: 트와이스; Japanese: トゥワイス), is a South Korean girl group formed by JYP Entertainment. The group is composed of nine members: Nayeon, Jeongyeon, Momo, Sana, Jihyo, Mina, Dahyun, Chaeyoung, and Tzuyu. Twice was formed under the television program Sixteen (2015) and debuted on October 20, 2015, with the extended play (EP) The Story Begins.
Twice rose to domestic fame in 2016 with their single "Cheer Up", which charted at number one on the Gaon Digital Chart, became the best-performing single of the year, and won "Song of the Year" at the Melon Music Awards and Mnet Asian Music Awards. Their next single, "TT", from their third EP Twicecoaster: Lane 1, topped the Gaon charts for four consecutive weeks. The EP was the highest selling K-pop girl group album of 2016. Within 19 months after debut, Twice had already sold over 1.2 million units of their four EPs and special album; in 2019, they became the best-selling Korean girl group of all-time. The group has sold over 9 million albums in South Korea and Japan as of July 2020. In 2020, Twice signed with Republic records for American promotions as part of a partnership with JYP Entertainment.
History
On December 19, 2013, JYP Entertainment ('JYPE') announced that they would debut a new girl group in the first half of 2014, the first female group to come out of the company since the debut of Miss A in 2010. On February 27, 2014, JYPE trainees Lena and Cecilia were confirmed as members of the group tentatively called as 6mix, while other rumored members included JYPE trainees Nayeon, Jeongyeon, Jihyo (then known as Jisoo), and Minyoung. The group's debut plan was eventually canceled when Lena and Cecilia left the company.
On February 11, 2015, J. Y. Park, the founder of JYPE, announced that the lineup of the upcoming seven-member girl group would be decided through Sixteen, a competition survival shows that would air on Mnet later that year. The show began on May 5 and ended with Nayeon, Jeongyeon, Sana, Jihyo, Mina, Dahyun, and Chaeyoung as the seven Twice members. Park then announced that he would be increasing the size of the group from seven members to nine by adding Tzuyu, who was the "audience's pick" since she was the most popular contestant by the show's end, and Momo, who was added by Park himself since he felt the group needed someone with Momo's performance abilities. The decision was controversial at the time with many people complaining about eliminated contestants being able to join the group. The group's name, Twice, was chosen by Park. He explained, that "[t]he group will touch people's hearts twice, once through the ears, and once again through the eyes." Fans of Twice are known as "Once", illustrated by the members' statement "If you love us even once, we will repay your love with twice of our love" on social media in 2015.
The EP The Story Begins and single "Like Ooh-Ahh" were released in October 2015, with a live showcase to promote it. The music video hit 50 million views on YouTube within five months of their debut and became one of the most-viewed debut music videos for any K-pop group. On December 27, the band performed a remix version of their single "Like Ooh-Ahh" at SBS Gayo Daejeon, Twice's first-ever attendance on a year-end music program.
Members
Public image and reception
Twice have been well received in South Korea, ranking second in the top ten artists of the Gallup Korea survey for three consecutive years. Since 2016, members regularly have placed in the top 20 of Gallup Korea's annual poll of the nation's favorite idols. In 2017, Twice was included in Forbes Korea Power Celebrity at third overall and first among recording artists. Twice's domestic popularity was key in the rise of JYP Entertainment's stock, which increased in value by a factor of seven in less than three years; since the group's debut in 2015, prices rose from ₩4,500 to ₩31,400 in 2018. During the 2017 South Korean presidential election, then-candidate Moon Jae-in from the Democratic party and candidate Yoo Seong-min from the Bareun party both used Twice's song "Cheer Up" with modified lyrics as their campaign jingles. In Japan, the group's positive reputation and relatability amongst fans were attributed by local media to the presence of Japanese members Momo, Sana, and Mina and gained Twice fame in the country even before their debut. NHK News credited the group's commercial success with helping mend relations between Japan and South Korea. The Japanese newspaper Yomiuri Shimbun called Twice the "new protagonist in the dominance of Japan's Korean wave content market", while the Korean press remarked that the group is "reigniting the heat of K-pop in Japan".
Awards and achievements
Twice received its first award at the 2015 Mnet Asian Music Awards as Best New Female Artist, followed by another New Artist Award at the 2016 Golden Disc Awards.
In 2016, Twice won its first music program award with "Cheer Up" on the May 5 episode of M Countdown. The group also won several main and grand prize awards including Song of the Year with "Cheer Up" in two major music awards shows, Melon Music Awards and Mnet Asian Music Awards. Their second EP was the fifth-highest-selling K-pop album of 2016. In 2017, "Signal" from their fourth extended play of the same name achieved Twice's second Song of the Year award at the 2017 Mnet Asian Music Awards, making them the first artist to consecutively win the grand prize. With a total of 36 music program trophies in 2017, Twice recorded the most wins received in a single year. Twice ranked second on Oricon's Breakout Artists of 2017 and became the first overseas female act to achieve a rookie triple crown on the 50th Oricon Annual Ranking. Twice placed first in rookie artist total sales in 2017, with sales reaching 1.54 billion yen, as well as first-place among albums and singles for #Twice and "One More Time" respectively. By May the following year, they became the first artist to win seven consecutive Triple Crowns on Inkigayo. Twice received their third consecutive Song of the Year award at the 2018 Mnet Asian Music Awards with "What Is Love?" from their fifth extended play of the same name, making them the first group to win the award for three consecutive years. Twice topped the list of Korea's most popular music video on YouTube for two consecutive years with "Cheer Up" (2016) and "Knock Knock" (2017). In 2020, TWICE became the K-pop girl group with the most music show wins totaling at 106 wins as well as the fastest group to reach that number. Twice were included in Variety's Youth Impact Report 2016—an annual list of young entertainers who have made an impact in the industry over the past year—at number 54 as the only K-pop group on the list. In 2017, Twice received the Minister of Culture, Sports and Tourism Commendation at the Korean Popular Culture and Arts Awards. They were the only Asian act on Billboard's 21 Under 21 2017: Music's Next Generation, an annual ranking that highlights some of the world's most powerful young voices across various music genres.
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